G\u00e9nome Qu\u00e9bec and the Qu\u00e9bec Consortium for Drug Discovery (CQDM) are happy to announce the winners of the \u201cD\u00e9fi Tweete tes neurones!,\u201d a contest organized to promote the life sciences sector, in particular medical and biopharmaceutical research.<\/p>\n
The winning team, which included Cyril Bernier<\/strong>, Anthony Hachez<\/strong> and David Pontbriand<\/strong>, marketing communication students at \u00c9cole des Hautes \u00e9tudes commerciales de Montr\u00e9al, was awarded a $10,000 cheque for its top-notch promotional campaign entitled, \u201cParlons-en de vive voix.\u201d The project\u2019s goal was to create an original approach to raising awareness and connecting with individuals 18-34 regarding the importance of technological breakthroughs in Qu\u00e9bec\u2019s life sciences sector.\u00a0<\/p>\n According to Marie-Kym Brisson, G\u00e9nome Qu\u00e9bec\u2019s Vice President for Public Affairs and Communications, the results far exceeded the expectations of the contest organizers. \u201cWe were pleasantly surprised by the students\u2019 proposals. We received a total of 11 high-quality projects and selected four teams in the semi-final round; they were from Universit\u00e9 Laval, McGill and H\u00c9C. The task of choosing a winner was not an easy one for the jury, which just goes to prove that Qu\u00e9bec\u2019s next generation really has what it takes in terms of ingenuity!\u201d \u00a0<\/p>\n \u201cThis initiative is quite refreshing in our area of work,\u201d added Diane Gosselin, Vice President for Research and Business Development at CQDM. When it comes to our involvement with the medical and biopharmaceutical research sector, we strive to think outside the box. With this contest organized for university students, we were able to explore new ways of reaching the general public, including social media.\u201d<\/p>\n Isabelle Perras, Vice President and General Manager of Citoyen Optimum and President of the \u201cD\u00e9fi Tweete tes neurones\u201d jury also shared this view. \u201cThe development of the life sciences sector, along with a greater understanding and sense of pride in our scientific achievements, must come from the generations that will follow in our footsteps. Focusing on their ingenuity and making them more aware of the issues affecting the sector is a stimulating way to make a difference through our work in marketing communications.\u201d<\/p>\n -30 –<\/p>\n \u00a0<\/strong><\/p>\n About G\u00e9nome Qu\u00e9bec <\/strong><\/p>\n G\u00e9nome Qu\u00e9bec is an organization that aims to support Qu\u00e9bec\u2019s scientific and socioeconomic development by funding key initiatives in genomics research and implementing programs to integrate research results into the health and natural resources sectors. The funds invested by G\u00e9nome Qu\u00e9bec are provided by the minist\u00e8re du D\u00e9veloppement \u00e9conomique, de l\u2019Innovation et de l\u2019Exportation du Qu\u00e9bec, the Government of Canada through Genome Canada and private partners.<\/p>\n \u00a0<\/p>\n To learn more: www.genomequebec.com<\/p>\n \u00a0<\/strong><\/p>\n About the Qu\u00e9bec Consortium for Drug Discovery <\/strong><\/p>\n Qu\u00e9bec Consortium for Drug Discovery (CQDM) is a meeting ground for all stakeholders in drug research. Its primary mission is to fund research projects carried out in partnership between academic and hospital milieus in the public sector and pharmaceutical and biotechnology industries in the private sector.<\/p>\n \u00a0<\/p>\n To learn more: www.cqdm.org<\/p>\n \u00a0<\/strong><\/p>\n \u00a0<\/p>\n