As part of the 11th Québec City Healthcare Industry Forum, Génome Québec, in collaboration with BIOQuébec, is organizing the panel Health innovations and public understanding: The urgent need to close the gap.

Is it possible to successfully take a turn towards innovation in health without public support? For major international leaders, the answer is “no”… So what if our big challenge for coming years was to make ourselves understood?

This panel will assess how well the life sciences sector is faring when it comes to getting its message out. Are we targeting the right audiences? Do we truly understand the importance of communication and the risk of not communicating? How can we use communications in a context of cultural change? Why is it so difficult to be heard? What does the media landscape look like in 2017?

Journalists and skilled public speakers will get together to share their understanding of the situation and discuss existing challenges to the successful and sustainable shift to innovation in health.


  • Pierre Lavoie, Cofounder and Vice President of the Grand défi Pierre Lavoie
  • Michel Rochon, Scientific Journalist
  • Étienne Crevier, President and CEO of BiogeniQ

Journalist Esther Bégin will be hosting the panel.

Date and time: Tuesday, December 5, 2017 – from 2 pm to 4 pm
Venue: Hilton Québec, 1100, boulevard René-Lévesque Est, Ville de Québec, G1R 4P3

For more information or to register, click here.

Note that this panel will be held in French only.